NUVENTO

We live in an experience economy. Customer experience, employee experience, and all relevant stakeholder experience matters.

At Nuvento, we help enterprises to capture every interaction and engagement across touchpoints and utilize it to curate immersive experiences for all stakeholders. Such deeply customized experiences create a positive brand recall and pave the way for accelerated business growth.

Case study

Personalizing fan experience for
a leading US basketball league.

Our client is a sporting league for emerging players with a fan base of 5+ million and was seeking to expand its customer base in the 15–25-year age group.

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Challenges

The plan was to create targeted, personalized content to enable the league to develop an explicit fan base untapped by other leagues.

Outcomes

Mapped 5 million fans and identified demographics, including age and location.
Identified critical trends among followers, likes, dislikes, positive and negative sentiment influencers by customer segment.
Analyzed data and built models to glean competitor intelligence.
Helped the league to compete effectively using the voice of customer comparison primarily inferred using unstructured conversations.

If you are looking to improve your customer experience, using data is a great place to start. We can help you collect, analyze, and use data to enhance your interactions with your customers.

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